Animation has a long history. It started as a costly, time-consuming, and demanding method of marketing. However, it has now become a digital and cost-effective marketing tool. Nowadays, anyone, even those with no prior experience, can create an animation video.
Similar to how audio and video have changed how we consume media. Marketing groups worldwide have embraced video marketing, particularly in the wake of the epidemic. This resulted in consumers watching twice as many internet videos as they did in 2018.
And to top it all off, according to recent Cisco research, video content accounts for almost 82% of all internet traffic.
These figures show that using video content and animation to increase engagement is highly effective. Popular brands choose animated films over all other forms of advertising because they instantly engage audiences.
Let’s now look at five animated marketing videos from well-known companies that have gained a lot of international exposure.