How Can Social Media Help?
Let’s start with a basic point: your company requires a social media presence.
Whether you manage a global corporation or a small local business, it doesn’t matter. The use of social media is not only a trend. It is a crucial component of your company’s marketing plan.
The everyday exposure of brands to customers who regularly log on to social media offers enormous business opportunities. However, it also poses significant difficulties for organisations because it is a dynamic environment that is quite busy.
The Facts
The B2B reviews and rating company Clutch collaborated with the marketing firm Smart Insights to learn about the current state of social media marketing. They polled 344 social media marketers worldwide to find the importance of social media, the most interesting content to share, common problems, and what social media resources companies invest in.
The outcomes?
52% of social media marketers think that social media positively impacts the earnings and sales of their business.
Some of the difficulties of social media
1. No formal strategy in place
2. Establishing a network of supporters and influencers
3. Lacking sufficient financial and personnel resources
If this isn’t enough to convince you that social media can help your business, here are 5 ways social media can help your business.
1. Social Media Is For Everyone
Any business has a target audience in mind. You may achieve your goals and more with social networking. Social media is accessible to and used by people of all ages and backgrounds, so your posts might reach a wider audience than you had anticipated. It can also connect with a completely different group of people. This implies that you could potentially get brand-new clients that you might not have even anticipated.
2. Quick and Easy Updates
When it comes to marketing, having a functional website for your company is essential, but updating or modifying something on a website, like adding a new product page, may occasionally be a time-consuming process.
You can easily and quickly share new information on social media with just a button. It might be as easy as writing a few short sentences about a new product and clicking the “post” button. Because it’s social media, you don’t need to consider aesthetics as much as you would for your website.
3. Increase Brand Awareness
Platforms like Facebook, Instagram, or Twitter are ideal places to reach new and highly targeted potential clients because more than half of the world’s population uses social media.
Do you believe that individuals only interact with brands they already know on social media? Take into account that 83% of Instagram users say they find new products on the platform.
Stillhouse Spirits saw a 17-point increase in ad recall after running a Facebook campaign to raise brand recognition among outdoor enthusiasts.
It enables you to rapidly update any company-related information, such a different way to be reached.
4. Put A Face To Your Brand
One of the most important advantages of using social media for business is the capacity to create genuine human connections. For example, showcase how current clients are using and profiting from your products while introducing your followers to the individuals that make up your business.
Genuineness creates trust. In turn, trust increases marketing receptivity and promotes new business. But, of course, the best place to be authentic is on social media.
Show how you’re living up to brand principles, how your product performs, and how you prioritise the needs of your staff and customers.
5. Stay Top of Mind
According to 2021 research by the Pew Research Center, 70% of social media users log into their accounts at least once a day, and many people (49%) admit to monitoring social media numerous times per day.
Every time someone logs into social media, you have the chance to communicate with your followers. Your followers will be enlightened to see your new content in their social feeds if you keep your social media postings interesting and educational. This will keep you at the top of their minds so that you are the first place they go when they are ready to purchase.
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A great and flexible platform for any business is social media. Therefore, you should ensure your presence on social media is maintained.
If you don’t have the time or want to learn more about social media, contact Interact-Digital today for assistance with web design, PPC, SEO, email marketing campaigns, and any other questions you may have!
