Are You Being Ripped Off On A Monthly SEO Contract?

This blog post is linked to some other posts I have written about how to audit your website to check on the SEO. Unfortunately, many SEO companies prey on the fact that SEO is still a grey area for many people. This involves voodoo and some kind of internet magic passed down from a website shaman! Therefore, this is where a contract is then involved.

I have spoken to a few people recently having issues with some of the big national website providers. They understand their contract and that they are paying a lot of money per month but have no idea on what.

The best description is “to get to the top of Google”. However, with no further information or statistics to see if this is being done. Getting to the top of Google is a bit vague. There is a ‘top of Google’ for every variation of words entered into the search box.

The trick is to get a website competitively to the top results in google for search terms relevant to your business.

Suppose you are paying a monthly contract fee for your website regarding SEO. However, you don’t have any monthly report to tell you what has been done and how this should affect your online presence. How do you know if anything has been done at all?

When we look at these websites, the terms that we are told are ‘top of Google’ have no relevance to the SEO done on the website.

Areas To Look For On Your Website

Here are some of the most important areas that you should check on your website to see if the basic SEO has been performed:

• Title Tag – On your website, right-click and look at the ‘page source’. A tag that looks like the image underneath should be at the top of this confusing code page. This should contain the primary searches that you want to appear for. In the instance underneath the Interact Digital page title, we are focusing on web design and digital marketing searches in Chorley & Lancashire.

• Heading tags – These are the headings in the page’s text content and have a heavier weight in SEO terms than standard text. Each page should only have one heading 1 tag. Subheadings should be in heading 2, and any further headings underneath this should be heading 3 and cascade down.
• Images – Google cannot understand images the same way it does text content. Search engines understand that an image exists but don’t understand what is on it. Adding Alt tags (alternative text) allows Google to understand what is on the image and place it appropriately in search results, primarily on the ‘Images’ section of the Google search.
• An image looks like this to Google:

title=”HP-illustration” src=”domainname/image/filepath/image123.jpg” alt=”text about the image”/>

The areas that we can change on this are the title. Therefore, this is the name of the image. Images straight from a camera or phone will have a name like 2021/05/20:20:36 which is great for a timestamp but informs of what the image contains. However, not so much. The other area is the alt text. These can be details about the image. Google will use this to rank the image in search engines, but the website will also show this if, for some reason, the image cannot be shown.

Contact Us

Do you have questions about the work within your contract that has been done on your website? Then, contact us for an SEO appraisal and see how we can help you.