There are three things to consider when you’re thinking about what tone to use in your branding. These are persuasion, trust and emotion.
People tend to remember how they feel about brand or experience. If they don’t feel anything about your brand, it is unlikely to stick in their mind when they require your products or services.
Your tone should reflect the same values that your customers will appreciate, whether that is entertainment, reliability or any other quality.
Above all, it should be enjoyable to read, and encourage positive feelings, which will then become associated with your brand.
Talk to us today to see how we can help with your branding.