PPC News From Interact In Chorley

Here are a selection ofarticles we have written to help with Google Adwords & PPC campaigns in general.

We hope that you will find the information that you are looking for, but if not, then please get in tocuh with us and let our friendly team help you out. With over 20 years of pay per click experience, there isn’t likely to be many issues we haven’t encountered before.

Different Types of Adwords Campaigns

2021-04-29T13:27:27+01:00April 16th, 2021|Pay Per Click (PPC), SEO|

Different Types of Adwords Campaigns Choosing the best campaign type for your website can be a daunting task, especially if you’re new to Google Ads. In this blog post, we’ll help you make the right choice and guide you on what each marketing strategy is used for. First off, you need a goal. Something in mind that will help kickstart your business. You need to decide how much time to invest, as each campaign is very different. With this [...]

Google Ads Jargon Buster

2021-04-15T13:53:00+01:00May 15th, 2020|Pay Per Click (PPC), SEO, Web Design|

Adwords Jargon Buster When you are new to Adwords and trying to learn all you can, you may be hampered by the amount of new terminology that seems to exist. What we have done underneath is go through some of the common terms and abbreviations and try to explain what they all mean, so when you encounter these you will have a handy guide to help you understand. If you come across any other terminology or abbreviations relating to [...]

Product additions to Google Business Page

2021-04-16T15:25:43+01:00June 21st, 2019|Pay Per Click (PPC), Web Design|

Product additions to Google Business Page Google my business is a great way of displaying your business information right on Google. 60% of local searches on mobiles are for opening hours and directions. With the ability to use a mobile as a sat nav straight from a Google search, your details should be correct! Google’s business pages are a great way to display your correct information straight on the Google search page and to add more details such as [...]

How To Get Google Friendly

2021-04-15T14:00:41+01:00May 18th, 2017|Pay Per Click (PPC), Web Design|

How to make your website Google-friendly Almost since its inception, Google has been the leader of search engines across most of the western world, with a market share of 85%. For mobile search, Google holds a 95% market share. Using Internet Live Stats, you can also see how many searches are done on Google in just one second. Last time we checked, it was over 60,000 searches! To succeed with your business online, Google simply cannot be ignored! Checking and ensuring that your [...]


2021-04-22T16:32:26+01:00August 27th, 2015|Pay Per Click (PPC), SEO|

SEO Or PPC Campaign? Companies across the world realise the importance of getting their website found on search engines. With over 80% of users finding their desired website through a search engine. This brings about the question of what is the best way to feature prominently in search results. The two different options best suited for most companies now are either a long winded SEO (search engine optimisation) campaign or the instant, yet potentially expensive PPC (pay per click) [...]

The Importance Of Negative Keywords

2021-04-15T14:21:58+01:00April 14th, 2015|Pay Per Click (PPC), SEO|

Find & Use Negative Keywords What is a negative keyword? A negative keyword is a keyword that you place in your Adwords system that prevents your ad from showing up for irrelevant search phrases. This can be crucial in getting the most out of your budget. For instance, if your website provides eye glasses, Google searches that you could be competing for would include wine glasses or drinking glasses. The clicks that these generate on your site are likely [...]

Google Remarketing

2021-04-15T14:23:32+01:00March 13th, 2014|Pay Per Click (PPC)|

What Is Remarketing? Remarketing is basically showing your website advert to people who have already shown an interest in your services. This keeps them aware that your business is still around and may be offering additional services or offers.  You may of seen these ads before, when you have looked at a website, clicked off, then when looking elsewhere for a similar service an ad has appeared from the previous website reminding you of them. Most people notice on [...]

Finding New Keywords From Google Analytics

2021-04-22T15:47:24+01:00May 14th, 2013|Pay Per Click (PPC), SEO|

Finding keywords from Google Analytics As all online marketing professionals will tell you, running an Adwords or SEO campaign is a never ending process.  You’re constantly looking for new ways to promote a business and specifically identify new keyword phrases with which to attract fresh visitors. So the important question is; how do you find new keywords to use in your page content or Adwords text ads? One of the most overlooked methods for identifying new, important keywords is [...]

The 10 Best Ways To Reduce Adwords Spend

2021-04-15T14:28:30+01:00May 10th, 2012|Pay Per Click (PPC), SEO|

The 10 Best ways to Reduce Adwords Spend Google Adwords is a proven way of obtaining targeted leads.  However, things can go horribly wrong when the account is badly managed. Leading to visitors not getting what they expect and unnecessary spend for the advertiser. Here are our Top Ten Tips on Reducing your Adwords Spend: 1) Find and set negative Keywords By looking at the ‘Search phrases’ report you can see what people are actually typing, which may not [...]

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