Here are a selection of articles we have written to help with Google Adwords & PPC campaigns in general.
We hope that you will find the information that you are looking for, but if not, then please get in touch with us and let our friendly team help you out. With over 20 years of pay-per-click experience, there aren’t likely to be many issues we haven’t encountered before.
Beginner’s Guide to Starting PPC If you’re looking to drive traffic to your website and boost sales or leads, Pay-Per-Click (PPC) advertising is one of the most effective digital marketing strategies available. It allows you to target specific audiences, only pay for clicks, and deliver quick, measurable results. In this guide, we’ll take you through Beginner’s Guide to Starting PPC, helping you understand how to get started and maximise your ad spend. Our PPC Training [...]
Pay-Per-Click (PPC) advertising has become a crucial tool for businesses in today's digital world to reach their target audience and generate profitable website traffic. But more than simply launching PPC campaigns is needed. Effective techniques that optimise your campaigns and ensure you're getting the most out of your advertising budget must be implemented. Therefore, if you want to truly maximise your return on investment (ROI) you must understand how PPC works and tips to improve your ROI. We'll look [...]
Bespoke AdWords Training By reaching potential clients at the correct time, Google AdWords is a great tool to help your company grow. But an in-depth understanding of the platform is necessary to maximise AdWords advertising effectiveness. Personalised AdWords training should teach you seven things: 1. Setting Up AdWords In bespoke AdWords training, you should learn how the AdWords auction algorithm works and how AdWords combined with your website—an in-depth understanding [...]
A Google Business Profile is the business listing that can appear across Google Search and Google Maps when somebody searches for your company, products, services or businesses in their local area. For local businesses, it can be one of the most important parts of your online presence. A well-maintained profile can help potential customers quickly find essential information such as your location, opening hours, telephone number, website, services, photos and customer reviews. It can also support your visibility in local [...]
Google Analytics 4 is a brand-new property created for the measuring of the future. To better understand the client experience, it gathers data from both the website and the app, using event-based data rather than session-based. It includes privacy protections, cookieless measurement, behavioural modelling, and conversion optimisation. Additionally, it has predictive features that provide direction without using complicated models.
PPC and digital marketing are constantly growing. However, the need for good, engaging ad copy is still the heartbeat of a great advert, regardless of the new ways to display it. PPC adverts are a good way for businesses to narrow down who they want to see their website. Here are some quick tips to assist you in analysing the market competition and creating compelling ad copy that outperforms your competitors. Be Specific Avoid the mistake [...]
Got a new campaign that could be improved? It seems easy to create and run a campaign using Adwords but the truth is there area lot of mistakes that are easily made. Have a read about these 7 common mistakes often made and see how you can fix them to get more sales and leads at lower costs!
How Difficult Is It To Understand PPC? Whether you have heard of PPC, or looking into it as a new marketing channel, or are already using Google Ads as a marketing channel, you may be wondering if the knowledge level is a barrier to entry to do it yourself. Following the steps set out by Google will make you believe it is a really simple process. Just sign up, put in your website, a few lines to an advert, and [...]
Understanding and getting the most out of your budget is a major concern of most people who use Google Adwords. How much should I spend? Am I getting the best results possible for the amount I am spending?
If you are looking to improve the amount of content on your website, you may know that having a regular blog update is a great way to organically grow the size of your website whilst increasing the strength of existing keywords and introducing new keywords into the fold!
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