Traditional Keyword Locations
The normal places that marketeers would look for valuable keywords shouldn’t be overlooked. Chances are that you will find some good content ideas that can contain keywords that are new to your website.
It is well worth looking over these again to see if there is anything that you have missed.
Google Search Console
Search Console (previously called Webmaster tools) contains a wealth of information that cannot be ignored. Search Console collects the data from Google before people get to your website such as the actual search term they used, the number of times your site has appeared for that term, how many times people have clicked on your website when searching for that term, the CTR (click-through rate) for that term and where your site appears on Google when people search for that term.
Using Interact Digital as an example, if I want to see how many searches – and what searches are being performed – that include the keyword “Chorley” I can log into Search Console, and filter the data to show me all the keywords over a specified time that show me all the searches containing Chorley.
Here we can see the different types of searches that have taken place, all containing “Chorley”. This is great for us as we can see what people are searching for, what searches our website is being matched to and searches that we could create content around in the hope of getting more traffic and ultimately leads and sales in the Chorley area.
This can work with all different types of searches. Some of the keywords I would search for my be:
Digital marketing, SEO, Web Design, North West, Animation, Adwords, PPC.
These would bring up many different results that I could then create content around, providing value to people searching and helping my site increase its keywords and relevancy.
If you want to know more about Google Search Console, we can help! Get in touch with us using the form at the bottom of the page and let’s have a chat.
Adwords Keyword Ideas
The keyword planner feature on Google Adwords is a great feature to help find new keywords. The downside is that you need to have an Adwords account set up to be able to use it.
Presuming you do, log in and go to Tools & Settings > Keyword Planner. Type in the keyword that you would like to use to get more ideas about and the software will do the rest!
These are some of the results that come back when I search for “web design” on the Keyword planner:
The costs can be ignored as they are the ‘cost per click’ when using the Pay Per Click platform rather than Organic SEO.
The competition column (Low, Medium, High) is a good indicator as to how difficult it will be to rank for these terms. Low competition keywords will be easier to get a page one position for, over a high competition keyword. Especially if there are paid ads running for that term as the amount of real estate left over for organic searches is severly limited.
Answer The Public
Answer the public is a great free (up to 3 searches) keyword discovery tool. All you do is go to answerthepublic.com, type in the keyword and it will generate a ton of questions and potential blog posts for you to look through, all based on what people are searching for.
Often, people will overlook the actual tool they primarily use to search – Google! When you type your search into the search bar in Google, you will see a bunch of pre-populated search terms that Google suggests to you. These searches are based on other searches that are performed on Google, so you will be getting access to popular searches. there may be some nuggets in there that you can use for your website.
Keywords everywhere is a browser extension that you can download on Chrome or Firefox (these are what I use, it is possible you can download on other browsers) that will provide a list of alternative keywords when you search on Google. Again, this may provide some keyword suggestions that you don’t currently have on your website.
When I do a search on Google, along the right-hand side of the screen pops up with a bunch of alternative suggestions:
These can be used for blog and content, or used for further research to find search volumes, competitions etc.