This type of campaign aims to promote your products in as much detail as possible what it is you’re selling before the user even clicks on the ad. Each time you get an impression or click, Google will log it. With this data, you can track the performance of each product over time – which can help you to optimise each one, and tweak the settings of your campaign.
If you’re a retailer looking to sell stock, shopping ads may be a great choice. These ads will appear on search results and more specifically under the Google shopping tab, which is a fantastic way for people to find your products.
If you’re a smaller shop owner, then opting for a shopping campaign can help boost your store to nearby potential customers. If your business is based online, then using visually engaging ads such as pictures and discount promotions can contribute towards getting more visitors to your site.
The Google Merchant Center makes your shop and product available to shoppers across Google. Basically, this means everything you sell is right there in front of customers when they’re searching on Google property. By utilising this, you can sell your products globally as well as highlight promotional deals.
+ Smart shopping campaigns are super easy to set up
+ Very cost-effective, not much effort needed either
+ Automated bidding and optimisation to return ad spent
– No click shares or impression rates
– No ad scheduling or control over bidding