1) Knowing Your Audience
Getting to understand what your target audience likes to see on their homepage is very important, as you never want someone to instantly scroll past your ad. Facebook will aim to promote products to people who have shown interest in that category in the past.
So for example, if you make helmets, Facebook will show the ads to bikers and skater enthusiasts. Facebook for business includes a very helpful tool – Audience Insights. This helps you analyse your core audience or “fanbase”, and can show useful information about your follower’s interests, age, gender, and even the industry they work in.
This feature essentially helps you learn about people’s lifestyles and whereabouts. If you’re a smaller shop or store owner, checking these statistics regularly can let you know if someone nearby has seen or clicked on a post/ad of yours.
Also, the insights can inform you when fans or potential customers are online, so you know the optimal time to post in the future. You’ll be able to see the dates of the most active times, and you can accordingly adjust or schedule posts in the future for that hour.
This means you’ll no longer need to worry about missing a post, as sites such as Hootsuite can automatically plan and schedule them out. This saves stress, improves visibility across the board, and can be a major uplift to impressions.