Facebook For Business

Facebook for Business is an extremely useful tool for promoting your services online. It helps you directly connect with your clients, track analytics, and view industry insights.

Whether you’re a small business or a major corporate entity, Facebook business will definitely help boost your numbers, quickly and efficiently.

Joining groups and promoting your posts to people who have the same interests as what you’re offering is a great start. From there, you can essentially expand your existing customer base and understand what to focus on to help boost impressions and clicks on your Facebook ads.

If you’re new to Facebook for business, this whole process might seem a little daunting. But not to worry, as in this blog post we will cover 5 ways for you to maximise the potential of your Facebook business page.

Let’s begin!

First Steps

First and foremost, you need to make sure you’re actually using a Facebook business page and not a regular personal profile! Personal profiles are meant to keep you up to date with your family and friends, whereas a business page is specifically about your brand as well as the different services you offer.

Remember, Facebook can take action if you’re using a personal page to promote business products. Now we have that out of the way, let’s start your trip on how to use a business page the right way.

1) Knowing Your Audience

Getting to understand what your target audience likes to see on their homepage is very important, as you never want someone to instantly scroll past your ad. Facebook will aim to promote products to people who have shown interest in that category in the past.

So for example, if you make helmets, Facebook will show the ads to bikers and skater enthusiasts. Facebook for business includes a very helpful tool – Audience Insights. This helps you analyse your core audience or “fanbase”, and can show useful information about your follower’s interests, age, gender, and even the industry they work in.

This feature essentially helps you learn about people’s lifestyles and whereabouts. If you’re a smaller shop or store owner, checking these statistics regularly can let you know if someone nearby has seen or clicked on a post/ad of yours.

Also, the insights can inform you when fans or potential customers are online, so you know the optimal time to post in the future. You’ll be able to see the dates of the most active times, and you can accordingly adjust or schedule posts in the future for that hour. 

This means you’ll no longer need to worry about missing a post, as sites such as Hootsuite can automatically plan and schedule them out. This saves stress, improves visibility across the board, and can be a major uplift to impressions.

2) Promote Your Page With Ads

Regular posts are great for connecting with users, but if you really want to get your business out there, Facebook ads are the way to go. By using advertisements, you are essentially massively boosting the likelihood of your ad being shown to other people. Unfortunately, this does come at a cost, but not as much as you would expect.

Over the years, cost per thousand impressions (CPM) and click-through rate (CTR) have both gone up significantly. However, Facebook ads are far cheaper than alternatives such as Google Adwords. From a marketing perspective, Facebook ads are extremely effective, while still being cost-effective They’re also much simpler to set up, and can be done as easily as clicking a “Boost” button – Facebook does the rest.

While we’re on the subject of promoting your page, be sure to watch your competitors and try to analyse their techniques. This is very common, and companies will often try to 1up the businesses within their industry. Keep an eye on their activeness, how often they post, as well as analytics!

3) Promoting Your Page Outside of Facebook

If you’re looking to get more engagement on your posts, outsourcing traffic is a good place to start. Smaller business owners can greatly benefit from this, as if you have a website, including a Facebook hyperlink in the header/footer is one of the best things you can do. This encourages people who didn’t know you had a page to click on and possibly follow your page.

Adding social links, in general, is also good for maximising clicks – they can go on a Contact Us page, emails, blog posts and even business cards for shop owners. Through emails, you can send promotion newsletters with discount codes linking to Facebook, which gives the user an incentive to click on your page. Doing this is actually one of the best ways to grow quickly and efficiently on the platform.

4) Standing Out

The first thing you probably think of when someone says this is to “be different from the rest”, which is fine! However, there are a lot more ways than you’d think to really improve your statistics. The first being the most obvious – images. Simply adding any old image isn’t the best way to do it though. It has to be unique, with vibrant colours and a few lines (or a small paragraph) of text to go along with it. People are more likely to click on something appealing than a washed-out, blurry photo for example.

Next, conversation. Conversation with your customers is vital to maintain a healthy relationship, and keep your most loyal customers coming back. If someone replies to your post, reply back with a friendly response, even if it’s a negative comment. Having a positive outlook on everything can give a much better impression on people seeing your business for the first time.

A lesser-known method is by utilising the tagging/mention feature, you can tag companies you’ve recently interacted with or helped. In turn, they will most likely thank you, and people connected to that company then notice your page – and so the cycle continues. If a customer or fan posts something about a product of yours, like, reply and feel free to make a post and tag them back with a friendly thank you!

5) Experiment With Different Content

Text and images aren’t the only ways to make impressions. There are many other approaches to take in order to know what your audience wants to see – the first being video. Even if you don’t have a background in video editing, there are a lot of simple, easy to use editing software out there, even online and mobile apps!

If your business is news-related, opting for a blog type post will be good for people who enjoy reading. This method can also be used for sharing insights or tips with new customers/followers. Combining this post with eye-catching media graphics will definitely entice users to read at least a snippet of your blog.

Quotes are usually considered to be inspirational, however, they can also be short sentences from a page on your website. The older generation who use Facebook enjoy these types of posts, and it could encourage them to click.

Finally, memes. Memes are a fun way to interact with your followers and can be seen as a positive way to promote something. As long as it isn’t controversial or cringe, these actually have one of the highest interaction rates compared to other methods.

Alongside memes; quizzes or mini-games are other techniques to greatly increase impressions. This encourages people to actually play the game, and they might even share their results so others can try it out! Competitions and giveaways are other sub-categories of this, and both can be used to increase followers and fans.

Final Summary

Remember: Don’t just post about your services and products!

Use the 80/20 rule – 80% should be sharing content and engaging with your target audience, and only 20% should be promoting what you have to offer. If your page is just all product advertisement, then there’s a high chance new visitors will just click off after seeing a bunch of ads. Typically, people like to see something they can interact with, which in turn will boost your company in the long run.

We hope this blog helped you grasp a better understanding of Facebook for business, and let us know your results by tagging us on Instagram, Facebook, LinkedIn or Twitter!

For other informational posts like this, check out: https://interact-digital.co.uk/news/

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