Google Analytics Training
Half Day – £300

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Google Analytics Training Lancashire

Learn how to understand the reports and statistics that marketing companies send to you by learning Google analytics.

Want to know how many people visit your site on a mobile? How busy was the site on a Tuesday afternoon? Did that Facebook boosted post lead to any more sales or leads on the website?

Google Analytics can tell you all of this and we can show you how!

Our training can include:

  • Installation
  • Reports & Monitoring
  • Analysis and Optimisation

If you can’t measure your website statistics, how do you know if it is getting better or worse? Our custom-designed training helps you identify the areas of Google analytics that you need to know.

Primary Trainer – Billy Martin

Billy is our primary trainer and a fully qualified Google Professional in both Google Analytics and Adwords with years of hands-on account management and training experience.




Our 1-2-1 Google Analytics Training Sessions Include

Learning how to use Analytics on your website will help you understand how Google reads your website, the relationship between SEO, seasonal offers and effects and website visitors.  Google Analytics can be tied with other third-party systems and we can show you these as part of the training.

Account Creation

  • What Analytics tracks and how it can help.
  • Signing up for Google Analytics & creating an account.
  • Finding where to place the code on your website.

Tracking Code Installation

  • Using & configuring Google Tag Manager.
  • Finding the correct code and adding it to the website.
  • Linking Search Console and Google Adwords

Monitoring & Reporting

  • How to navigate around the system and what each report does.
  • What should you be looking for in Analytics.
  • How to download / email reports and automate weekly or monthly.

Analysis & Optimisation

  • What the reports mean and how to analyse the data.
  • How to use the data to improve your website.
  • Using conversion data to track sales and leads.

Analytics Experts

Google analytics has a wide range of features that tells us everything we could want to know about visitors once they find out the website. The amount of options is quite staggering with custom reports being able to be created on almost any aspect, however, it is not all straightforward.

If you look at a chart or graph and have no idea what the data is telling you, acronyms like CTR, Conv. Rate, CPM make you go glossy-eyed, then you are not alone. It is important to have an understanding of the essentials when it comes to analytics though.

Whether you use us or another agency for marketing, the results that get sent back to you as ‘proof’ that things are going well will be from Google Analytics. If you have no idea what it means, then you could be having your pants pulled down!

Our bespoke training aims to go through your analytics and show you the areas that you need to monitor and understand, what the different areas mean and how they relate to your digital marketing.

Tracking tag set up

The first step is to make sure you have Google analytics installed! If not, we will be able to help with the tracking tag installation and make sure you’re tracking all your visitors.

Traffic sources

Where’s your audience coming from? If you spend 10 hours a week on social media & not getting any new visits/leads/sales, then you need to know about it and adjust your targets.

Conversion tracking

A commonly overlooked aspect.  Tracking the important aspects of your site is essential.  When a ‘conversion’ happens, you need to know so you can measure your marketing effectively.

Reports & automation

Rather than checking analytics every day, you can create and automate a report to send you the important details every day/week/year, straight into yours or your client’s email inbox.

Want to know more about Analytics?

Let us know what you need to understand about Google analytics and we will be able to help.
P.S. The answer may already be in one of our blog articles!

For in-depth analytics training with our professionals, please get in touch via the form underneath, or give us a call on 01257 429217.

Talk to us

Customer Reviews

Here are some of the reviews our brilliant clients have left for us on Google. Have a read and get in touch with us to start your project.

Phone or drop in. We’d love to talk to you!

We are open Monday to Friday, 9am to 5pm.
Call us on 01257 429217 Or fill in the form underneath.