Google analytics has a wide range of features that tells us everything we could want to know about visitors once they find out the website. The amount of options is quite staggering with custom reports being able to be created on almost any aspect, however, it is not all straightforward.
If you look at a chart or graph and have no idea what the data is telling you, acronyms like CTR, Conv. Rate, CPM make you go glossy-eyed, then you are not alone. It is important to have an understanding of the essentials when it comes to analytics though.
Whether you use us or another agency for marketing, the results that get sent back to you as ‘proof’ that things are going well will be from Google Analytics. If you have no idea what it means, then you could be having your pants pulled down!
Our bespoke training aims to go through your analytics and show you the areas that you need to monitor and understand, what the different areas mean and how they relate to your digital marketing.