How Custom PPC Training Benefits you

PPC training Lancashire

Do you use Google Adwords to generate new leads, sales or awareness of your services? Suppose you use an agency or someone else to manage and optimise your account. How many reports have you been sent that you need help understanding?

All the charts, graphs and abbreviations such as CTR, CPC, and CPA, and other terminology such as bounce rates, cost/conversion, impressions etc. It can all become confusing to the best of us! (Take a look at our PPC Jargon buster for more help).

There are generic PPC training courses that you can go on or information you can search for around the web. They will help you understand what these mean. Although this information will help, but, what they can’t do, is help you understand your results and data references.

Choosing a bespoke PPC training session for your Adwords campaigns focuses on the data generated from your campaign. There is little point in learning all the best ways to optimise your PPC campaigns on YouTube. As you don’t use video marketing or how to generate more sales using Google shopping if you are a plumber!

What Google Adwords PPC training can help you with

There are multiple areas Google Adwords can help with, crossing over into Social Media and SEO, as well as where your money is being spent.

1. Budget Control – See how your budget is spent and control where it goes. We can help you identify big-spending keywords or adverts that need more budget or capping. Therefore, it doesn’t spend all your money, depending on the results!
2. New keywords and topics – We can show you how to identify the actual searches people make to generate your advert on Google. Therefore, knowing the words and sentences people use to search is a great way to identify keywords you can use in SEO and Social Media campaigns. Depending on budget and the keyword cost. Google Adwords can generate lots of search data in a short amount of time. There is no reason why this data can’t be used across different platforms!
3. Advert creative – Learn how to create effective adverts and extensions. Understand the reports so that you can test and change to get the best-performing advert every time it appears on Google.
4. Analytics – Understanding the data generated from your Adwords campaign benefits your future marketing efforts. Therefore, we help you understand the key points to look for and what you can do with this information to benefit all your future marketing activities. Find out more about Google Analytics here.

Trying PPC without learning

We speak to many people who are dead against using Google Ads. “It costs too much”, “It doesn’t work”, “competitors click on your Ad and waste all your money”, and many other stories.

To address the first two scenarios, yes, it can cost too much, and the results will be rubbish if you don’t know what you’re doing. Although, Google will offer suggestions on how to get the most clicks on your ad. However, these clicks are not necessarily the best for you. However, we concentrate on getting clicks most likely to convert clicks into customers, generating sales and leads. We don’t aim to target people researching your products or services (this is what SEO would be doing) but target people ready to buy or commit to your services. We aim to target these clicks and show you how to do that through PPC training.

Addressing the “competitors click on your ad and waste your budget” isn’t true. Google has spent a lot of money and time developing systems to counter click fraud and does a good job! Our team has experience working with huge European campaigns, with over a million pounds of ad spend per week. The number of fraudulent clicks discovered in this was minimal.

Booking Training

If you would like to learn more, please look at our PPC Training page. This page will give you an overview of the different areas with Google Adwords that we can cover, all bespoke to what you use. Alternatively, you can fill in the form underneath to enquire about dates and times. We will get back to you as soon as possible.