Google Business Profile is the updated name for Google My Business (GMB). Like how your website needs to be optimised for success, Google My Business administration does too. Learn more about Google Site Builder if you’re still looking for a website. Consumers, you see, exist in micro-moments. A consumer must know, act, do, or purchase something in a micro-moment.

Customers respond fast to needs when they are faced with micro-moments. Location is a factor in close to 33% of all smartphone searches. Optimise your Google Business Profile to take advantage of mobile searches.

Populate Your Profile

Suppose you don’t fill out your details on social media, for example, a bio and pictures. In that case, you may experience people not accepting your friend requests due to not filling out your profile.

Consider Google like this: when users search for something, it connects them to the most relevant results. Online profiles are just as good as the information you provide for them, and Google Business Profile is no different.

Fill In Your Company’s Description

Since it enables you to provide Google with rich content directly, your business description is a very valuable asset to your Google Business Profile. For example, consider this: You have a Google page where you describe your goods and services.

We advise you to make the most of the 750 characters (letters, digits, spaces, and punctuation) available for the business description.

You might highlight some of your most popular goods and services or identify the towns and locations where you offer your services. The more details there are, the better.

Upload Photos of Your Business

Activate the “Photos” tab. View the “Cover” and “Logo” pictures. Take your logo and upload it to a background with colour if these are empty. A high-quality image with a pixel size of 250 x 250 can be made using a website like Canva. Choose a background with a solid colour, add your logo, and export it to your desktop. Upload the logo to GMB at the end.

Choose a picture for your profile’s cover. Next, you can trim the image in your browser using Google My Business or a program like Canva to resize it to 1024 x 576 pixels. Finally, upload your finished product to Google My Business.

Finally, include any pertinent images of your company.

Update Your Hours

Simply put, you want customers to visit your establishment when it is open. Therefore, it’s a major problem if your Google Business profile indicates that you’re open when you’re closed.

The consumer now knows that they can (1) get in touch with you, (2) contact you, and (3) make a purchase from you. If you’re not there for them in that split-second, you’ve alienated them and are no longer in the hunt for their business.

You can enter holiday hours in advance as well as alter the hours at any moment.

Select All The Categories That Apply

When setting up your Google Business Profile, your major business category must be chosen. Unfortunately, most individuals are unaware that you can establish up to ten business categories.

Using the categories that best represent your business is vital because Google has predefined them, and you can’t just enter your own. However, using all ten categories would make a list look disorganised. So try to keep your categories to two or three instead.

In the case of a pizza restaurant, the primary category may be “pizza restaurant.” In contrast, the secondary and tertiary categories might be “pizza delivery” and “catering,” respectively. So whether someone is looking for “pizza near me” or “pizza delivery near me,” this categorisation helps them find you.

Verify Your Location

The foundation of Google Business Profile is local search. Therefore, local search engine optimisation (also known as local SEO) applies to a business only if a business is local.

For this reason, you must go through the Google Business Profile verification process to confirm your address (or business ownership).

You’ll probably ask for a postcard sent to a particular mailing address. A P.O. Box, a mailbox at a Postal Annex, or UPS Store are not acceptable postal addresses. It would help if you had a dedicated mailbox to confirm a valid address.

Do not be afraid if you run a home-based business. You can conceal your address to prevent requests for directions to your house. Additionally, you can configure a service area to appear in relevant local searches.

Respond To Reviews

A Google My Business profile enables you to get client feedback. To read all reviews for your company, select the “Reviews” option.

Your reviews appear in order of when they were submitted. Then, you can browse the reviews that haven’t received responses by clicking on “Haven’t Replied.”

Respond to each review listed from here on out. The positive and negative reviews, then. Address any pertinent information to the reviewer in your reply.

Include relevant keywords wherever possible as well. A word’s likelihood of appearing on your profile more frequently increases your chance of ranking for it.

Now What?

You gain an advantage in the online world by improving your Google Profile. For small businesses, local SEO has changed the game completely. E-entrepreneurs that want to launch an internet business would be prudent to do this. Make sure to include as much data and high-quality media as you can.

Make sure everything is right the first time because anyone can “suggest an edit” to your listing. To ensure that the information about your company is up to date, you should also frequently log into your GMB dashboard. Eventually, you can expand your online visibility by purchasing a domain and building a website specifically for your company. 

We are Google experts who can help your business stand out from the rest and increase traffic to your website as well as convert leads to increase your sales. Feel free to contact us if you need assistance optimising your Google business listing.

We are open Monday to Friday, 9am to 5pm.
Call us on 01257 429217 Or fill in the form underneath.