Facebook is a social media platform that focuses on connecting people and sharing content within communities. With over 1.69 billion accounts, Facebook is a great place for businesses to share content. By using Facebook for your business, you can connect with your existing customers and reach new audiences.

One of the main ways Facebook can help your business is by creating brand visibility and increasing brand awareness. By posting on Facebook, your business can have an identity that customers can relate to. Customers get to know your business, what you stand for, what you’re passionate about, and simply what your business does.

This encourages website visits and in turn, increases sales. The more you share about your business, the more potential customers can be encouraged to use your service or purchase your products.

So you’ve set up a business Facebook account, but what’s next? There are certain things to consider if you want to gain an audience and a following. The posts you create can make a significant difference to the likelihood of your account gaining traction. A great way to create a buzz around your profile is to make posts that encourage comments and engagement. For example, asking your audience questions that are appropriate to your business and then interacting with the comments. Relatable posts are also a good way to attract users. These types of posts help build brand identity and alongside quality content can help build a following.

A great way to generate leads from Facebook and build a following is to supply a giveaway. A giveaway consists of you running a free, raffle-like contest. So, you select a service or product to be included in the giveaway and you then tell your audience that if they want to enter they have to be following your account and they have to share the giveaway post. When the audience shares the post, this exposes the giveaway to their audience which then creates a domino effect of follows, shares, enters and so on. This type of promotion is great as it is free for people to enter and you gain the following and traction – it’s a win-win scenario.

Facebook is unique to other social media sites as it allows users to post to groups. Facebook groups are spaces on the site where like-minded individuals can share posts and discuss topics surrounding a particular interest. For example, users interested in DIY will join groups where DIY is the main focus. This is extremely beneficial to business accounts as they can share their content with groups that are relevant to the services/products they supply.

Not only this, but local areas often have groups that are dedicated to promoting local businesses and services. Posting on these pages allows the possibility of reaching new audiences and expanding your reach. When a user likes your posts, you can invite them to your page, this again is a way to increase your audience. 

Once you have created, posted and shared your posts on facebook, the next step is to engage further. Ideally, your audience will be commenting on your social posts. The next step is to interact with these comments by liking and replying. This tells your audience you care about their input. Interacting with comments also tells Facebook that your content is worth showing more people. This allows your audience to expand further, build your following and encourage brand visibility.

Once you have developed a strong customer base, Facebook can be a great tool for your customers to reach out for help and provide feedback. Facebook allows for two-way communication between you and your customers. This is helpful for your business as you can respond promptly to any issues customers have. This in turn will gain you a reputation of reliability and strong communication. Facebook allows people to review businesses. This is very beneficial as positive reviews are a great way for other potential customers to gain your trust and use your services/purchase your products.

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