There is no question that your business will utilise various types of print design whether you’re a start-up, a small to medium company, or a significant worldwide business. The rise of the digital world and the digital ecosystem we now work and live in have led to the widespread belief that print marketing is now outdated. However, a lot of evidence supports the opposite. There can be no denying the impact a well-designed printed piece of advertising materials will have on its audience.
Businesses frequently attend trade shows, networking gatherings, conferences, and exhibits. You should bring various necessary items when attending these events, from locating new suppliers to product research and development.
First and foremost, the modest business card, which is frequently disregarded and forgotten about, is a very effective way of communication. A great strategy to guarantee that the information you distribute can be referred to again by possible new clients and suppliers is to distribute high-quality printed collateral. Printing brochures are also a great way to make an educational communication tool that is interesting to read.
9 out of 10 customers agreed that there will always be a need for print in a recent FedEx survey analysing the significance of print to company owners. Businesses try to set themselves apart from their rivals; many achieve this through print design.
Here are three benefits of using print design for your business:
Customer Trust
Advertising began with print marketing. Before the digital era took over, it was the initial form of advertising. As a result, it has a great deal of target-specific trust with companies and customers.
Print advertisements are more frequently read because consumers find them trustworthy and real. Additionally, the consumer receives a more individualised message with direct mail print marketing when deciding what to buy. According to MarketingSherpa, 82% of consumers trust print advertisements the most.
With digital marketing, it is more difficult to capture someone’s interest, let alone their trust. Moreover, given the prevalence of scammers on social media, customers are unlikely to believe your product advertisement.
Print Is Long Lasting
What happens when you go hours without checking your Twitter feed? Most likely, you won’t be able to read or see all the tweets you missed.
Social media is constantly moving, making it difficult to recover marketing promotions that have vanished from your newsfeed. Here is when print marketing is useful. Consumers can keep print advertisements for reference in the future. According to research, 48% of recipients save direct mail. Even if you don’t hear back immediately, they will search for you when you make a purchase.
Fewer Competitors
Businesses now exclusively use digital marketing channels for their advertising. As a result, print marketing is a much more open area with lower competition.
It is essential to reach your customers with a distinctive, concrete marketing approach in the technologically advanced world we currently live in. Print marketing may be the ideal strategy to attract customers and keep them interested in your company’s growth.
Contact Us Today!
Here at Interact-IT, we want your business to grow, increase sales and stand out from competitors. So, if you want to add logos, brochures, business cards, posters, branded packages and labels, contact us today and include our new service and grow your company!
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Call us on 01257 429217 Or fill in the form underneath.