Is PPC Easy To Learn?

How Difficult Is It To Understand PPC?

Whether you have heard of PPC, or looking into it as a new marketing channel, or are already using Google Ads as a marketing channel, you may be wondering if the knowledge level is a barrier to entry to do it yourself.

Following the steps set out by Google will make you believe it is a really simple process. Just sign up, put in your website, a few lines to an advert, and Google will do the rest. This is a very fast way to lose your money!

Learning PPC is simple in theory, but in reality, there are many ways to get it wrong. The secret to getting the best out of a PPC campaign is not to target everything. Small, focused campaigns will always work better than a ‘catch-all’ campaign.

Google is promoting its services through Google business, with an emphasis on ease of use, with just a few clicks required to set up and run a campaign. These ‘smart’ campaigns are indeed very simple to get set up. But these campaigns are the essence of ‘catch all’, meaning you will show one advert for many different keyword searches.

An ‘expert’ campaign set-up will give the best return on investment, but you must understand how Google Adwords works to use this effectively.

How Does PPC Work?

(Pay Per click) – PPC – works as an auction system. You will tell Google that you are willing to pay a certain amount for every click you receive on a keyword that you choose. Google will then place your advert in a top position on the first page of Google for the search term you have chosen.

The position you appear in depends on a few factors.

1. How much your competition has declared they would be willing to pay per click.
2. The quality score of the targeted keyword/advert /website against the search term used.

If your competition declares that they would be willing to pay more per click than you, Google will move them higher up the SERPs (search engine results page), so it is more likely that they get the click, and therefore Google gets more money per click.

Keyword quality score

Quality score is a relatively new feature from Google where they rank the search term your potential visitor is using against the keyword you are targeting, the content in the advert that is appearing and the website landing page you would direct people to. The higher the quality score, the lower you would potentially pay per click.

The quality score is a way for Google to show the best results to Google users, rather than just the advertiser who is willing to pay the most for something that is not relevant.

You get a higher quality score for keywords most relevant to the advert and the website people will see.

Check out this Google quality score article for more information and what it means to you.

Adwords / PPC Training

In our experience, bespoke PPC training works best as you get an opportunity to sit down with an experienced PPC operative on your account to make changes and improvements. You can see what is needed and what is happening on your account, rather than a ‘one-size fits all’ classroom-based training method.

There are tons of free online courses and help files you can read through, but having an expert look at your account whilst sitting with you can make a huge difference.

If you would like a FREE Adwords review, please use the form underneath to get in touch. We will need some account details from you but will happily look at your account and give you a rundown of where improvements can be made. Then, we can either leave that with you or arrange a training session to put them together and show you the other aspects of your account. Or, you could employ us to make those changes for you and improve the campaign as part of a monthly maintenance retainer.

Here are some of the reviews our brilliant clients have left for us on Google. Have a read and get in touch with us to start your project.