It is mainly used in adverts, title sequences, or logo graphics. A simple way to think of motion graphics is animated graphic design.
For the most part, they are short, clean animations with size transformation and rotation. Usually combined with audio and music, it is used for displaying important information, and to grab the audience’s attention. We can use them in your homepage banner, as loading animations, the logo itself, or anything else you can think of!
Motion graphics is fundamentally animation, using text as one of the major components. It is mainly used in adverts, title sequences, or logo graphics. A simple way to think of motion graphics is animated graphic design.
Motion graphics are perfect for explainer videos to demonstrate points that will be valuable to the user watching. They convey concepts very well and give people something to tie information to – or visualise what they’re seeing in real life. If you’re using a regular block of text or slideshow, chances are the viewer will get bored very quickly and most likely switch off halfway through the video.
At Interact, we create custom graphics to visually express what you want to get across to your audience. We can work with you to ensure your branding style is consistent and customers can match the animation to your business.
Check out our animation portfolio here: