We knew the client needed a fresh look to gain more attraction and therefore also boost the likelihood of sales. Simple, clean websites usually achieve higher time spent browsing the website, because it’s much nicer to look at than the older site.
Another key point would be to add extra features to the website, specifically, Apothecary wanted somewhere to post their blogs introducing new products & news. With a better and fully supported backend system for the company, this is much easier done.
In terms of branding, we went for a warmer, more inviting tone of colour, which worked really well with the theme of the website. The font was also important, as choosing a font that is blocky or bold might not have suited the look of the site. We went for a dainty, thinner font which fits great with the branding and images.