Our strategy involved formalising our training. Our previous training experience was centered around training individual people or companies on their bespoke website, so we had to change the focus to be more general, covering the essentails that would effect each person. Bespoke questions could be answered in a one-to-one environment at the ed of the session, or possibly at a follow up meeting.
Getting an audience to the event would be the next task. Having a council by your side makes it easier as they have a list of business contacts in the area that have expressed an interest in training courses, but there is also scope to reach more business and individuals through our own contacts ans social media profiles.
Using social media would also be a great idea for showing the event to as many people as possible. By using local-focused hashtags and relative terminology, we can maximise the potential attendants in the local area who see the posts. The business owners should also be able to phone in and ask any questions they have, which is why including a phone number was important in the ad.