There is a lot of content around the Biosphere product, but all of it in text, graphs and charts displaying the information. The problem is it is boring! We wanted to display the information in an easy to understand way that wasn’t going to send people to sleep or make them turn away in boredom.
The idea we came up with was to create a sub two minute animated video explaining the product, what it does and how it is useful.
From a customer’s perspective, reading a huge wall of text is far from ideal, so we wanted to make sure the animation explains their BioSphere product as quickly and simply as possible. If the animation was too long or had too much text to read, then there was a high chance the person watching might switch off during the video.
As well as this, we were asked to design social media posts to help promote their brand across different platforms. This was important to us as we wanted to get as many people as possible to see this effective plastic degradable option. Social media sites usually have some sort of scrolling feature implemented, and we had to be certain the graphics were striking enough for the user to stop scrolling and read them.