Using WordPress, we were able to create a visually attractive website that is easy to navigate, whilst encouraging interaction with the directory listings.
We were able to create the neccessary functionality that enables the directory listings to be created and managed by businesses and individuals, before being sent to a moderator for approval or to be declined.
Alongside the design of the website it is equally important to put tracking metrics in place to monitor the website traffic and the visitors it is receiving. We installed Google Analytics and Search Console to the site and use the Tag manager to keep all tags in one place.
The tracking set-up allows us to monitor sign-ups to newsletters, innovation challenges and projects, email and telephone clicks and even page scrolling events to quickly see which pages people are engaging with, what sources of traffic are working best (Social Media, Google, Referral or direct). Armed with this information, we can help understand which aspects of digital marketing are working best and where to concentrate any marketing budget to get the best results.