Using the WordPress framework, we worked collaboratively to implement the changes we knew would work well for the website. These included:
- Allowing the search bar to find everything on the site
- Being able to filter between categories and recipe pages
- Setting up working clickable banners
- Highlighting concepts such as free delivery
- Creating a page to automatically display sale items
- Payments and warranties
- Changing the look and feel of the recipe pages
- Improving the speed and layout of the home page
For this website, the mobile version wasn’t functioning as needed. Maintaining the same content as the desktop version was essential to ensure a seamless user experience across devices. We began by experimenting with different functions such as a mobile responsive menu, a unique header, and simplified categories pages for the customer to browse through and purchase items easily.
There was no SEO (search engine optimisation) on the site. SEO is making your website easily accessible to find, read and understood by search engines such as Google. We improved this by implementing SEO practices, generating more traffic to their website and leading to more sales.
We also implemented a vital functionality that enabled resellers to claim commissions for sales generated through their individual websites. Our collaboration with Commission Junction was instrumental in successfully integrating this feature into the site.
For this site, we used CRM (customer relationship management) which would automatically handle orders and customs enquiries. A CRM system on a website allows for; efficient customer management, improved customer service, targeted marketing, increased sales, streamlined processes, data analysis, automation, customer retention, scalability, and maintaining a competitive edge.
An automated system for sending out review requests to customers was crucial for streamlining the process of gathering valuable feedback. This system also played a crucial role in efficiently collecting and organising reviews for each product. Furthermore, the collected reviews were thoughtfully displayed on the corresponding product pages, ensuring that customers could easily access and evaluate feedback for the product they were interested in. This not only enhanced the customer’s shopping experience but also provided a reliable source of information to help them make informed purchasing decisions.