Adwords was the main priority for Nederman, as they wanted to ensure as many people as possible would see their ads. We first analysed their digital marketing methods, providing information about what could be improved, then implementing it.
As for the animation, we made sure to make it with the Nederman brand in mind. The colour scheme had to match their style, which is a white and light blue theme. Creating the animation involved using characters which were simple but still showed exactly what was happening in the dentist scene. Being under a minute, the animation is short and sweet, promoting their product as efficiently as possible, which contributed towards higher viewer retention during the video.