We had to make sure the website was easy to navigate, as the last one had broken links and outdated buttons. Adding menus with sub-menus made finding a specific service or page much easier, as every job is different.
To ensure the new Survey Operations website was a success, we decided PPC was important to drive more visitors. Pay per click essentially means paying a certain amount every time someone clicks on your advert on Google. The price you pay per click is based on the competition for the search term and the quality of your advert & website.
To make sure Survey Ops was strong against its competition, we had to be certain that the new website was always in the user’s view when searching for survey companies.