PPC Training Lancashire
Half Day – £300

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Google Adwords Training Lancashire

Are you looking to improve your knowledge and understanding on your PPC campaigns?

We offer bespoke training solutions to help you get the most out of your Google budget. Learn how to increase leads, sales and awareness of your digital business without spending more that you currently are.

Even if you have someone managing your Google Adwords account, learning more about it will stand you in good stead when you get the reports through, helping you understand how your money is being spent, and how it is actually performing.

Each Adwords session will include:

  • Understanding and creating the correct campaign for your needs.
  • Understanding keywords and finding the correct keywords to target.
  • How to write compelling ad text to improve your conversions.
  • Understanding and acting on performance reports.

More details can be found underneath.

Primary Trainer – Billy Martin

Billy is our primary trainer and a fully qualified Google Professional in both Google Analytics and Adwords with years of hands-on account management and training experience.

Our 1-2-1 Adwords Training Sessions Include

Our bespoke Google Adwords training covers what YOU need to know. Underneath is a list of aspects that we have covered with others, but some of these may not be relevant to you. We aim to spend the time with you showing you only what you need to know. If you already understand campaign types, why spend 20 minutes going through them again when that time could be better served elsewhere?

If you have a specific requirement around Google Adwords that you would like to learn more about, please get in touch with us and see how we can help.

PPC Adwords Overview

  • Learn how the Adwords auction algorithm works.
  • How Adwords and your website work together.
  • Understand bid types and the difference between manual and automatic bids.
  • Compare Google Adwords against other paid search providers.
  • Understand the differences between Search, Search partners and Display network.
  • Understand quality score and the components that affect it.

Setting Up Adwords

  • Creating an Adwords account and knowing the difference between the ‘smart’ account and ‘expert’ account
  • Learning about different campaign types and creating the correct campaign for your requirements
  • How and where to do keyword research
  • Setting up Ad groups with targeted keywords
  • How to create high-converting adverts that will convert
  • Setting keyword bids to meet marketing targets.

Adwords Marketing Strategy

  • Setting your goals and targets.
  • Analysing your competition.
  • Setting budgets and target costs per acquisition.
  • Understanding your audience and who to target.
  • How to find the best keywords for your campaigns.
  • Setting up or optimising your website landing pages.

Optimising an Existing Adwords Account

  • How to improve your quality score and ad rank.
  • Getting the most out of ad extensions.
  • A/B testing with ad variations.
  • Search reports and negative keyword lists
  • Keyword bid adjustments.
  • Landing page optimisation.
  • How to use Google Analytics and Webmaster tools to improve your Adwords account.
  • Analysis or implementation of conversion

Interact can offer tutor-led, classroom-based group training in Chorley.

If you need a large party to be trained, we are now able to provide this service. Please get in touch with us to discuss.

Expert Google Adwords Training

All our Adwords training is bespoke to you and your account. We will go through your account with you and make effective changes with you so that you can understand what, why and how these changes can and should be made.

Keyword Research

Learning how to find the keywords that people are searching for will help you discover new audiences to target. We can show you how to get the most clicks on your keywords for the cheapest possible bid price.

Campaign Types

There are many different campaign types used for different purposes. We can show you the differences and help determine which campaign types will be most useful for your purposes and how to create these campaigns.


Creating different Ads for each Ad group allows you to test different word combinations. We can show you how to create multiple ads and see what statistics to look at to determine success (or failure!)

Integration & Analysis

Adwords can be integrated with other platforms to track and analyse data. We can show you how to integrate these and help you go through the reporting to determine which statistics prove most useful.

Training Articles

Take a look at the latest articles written about Adwords PPC and our bespoke training services.  Here we offer insights, how-to’s, industry news, and many other helpful subjects that may provide value.  Take a look at the full list of our ppc articles by clicking on the link.

If you have an issue that you can’t find the answer to on our site, please get in touch with us.  We can either help you on the phone, or possibly write a helpful guide for it and publish it on our blog!

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We are open Monday to Friday, 9am to 5pm.
Call us on 01257 429217 Or fill in the form underneath.