Do you use Google search console to understand your website? If not, don’t worry, you are not alone! Many people haven’t heard of it and don’t understand what it can do, but marketeers use it daily!
Search Console (previously Webmaster Tools) is a fantastic tool that helps you understand how your website is performing on Google. It helps you see the words and phrases that people are using to find your website, how popular each term is, how many clicks each term received and where the website is positioned on Google (on average over the selected time frame) for each different search term.