Website Optimisation
Do you use Google search console to understand your website? If not, don’t worry, you are not alone! Many people haven’t heard of it and don’t understand what it can do, but marketeers use it daily!
Search Console (previously Webmaster Tools) is a fantastic tool that helps you understand how your website is performing on Google. It helps you see the words and phrases that people are using to find your website, how popular each term is, how many clicks each term received and where the website is positioned on Google (on average over the selected time frame) for each different search term.
Whilst Google Analytics lets you see all the data from your website, it will only show you the data once people actually land on your website. The beauty of Google Search Console is it can tell you a lot of information about the process BEFORE people have actually clicked onto your website.
- Find keyword position, click amounts, impression amounts and click-through percentage
- Discover new keywords that you can use in your marketing
- Check backlinks – where and who.
- Uncover mobile compatibility issues and indexing errors
There are many more features to Google Search Console to explore. If you want to know more and find out why this is an essential part of the marketing mix. Please get in touch underneath to talk to us about the Google Search Console.
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Got a new campaign that could be improved? It seems easy to create and run a campaign using Adwords but the truth is there area lot of mistakes that are easily made. Have a read about these 7 common mistakes often made and see how you can fix them to get more sales and leads at lower costs!
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