Top 10 Best Marketing Campaigns Of 2022

As 2022 is coming to an end, it’s time to look over the best marketing campaigns of 2022. As fast-moving consumer trends urge marketers to be bolder with their marketing approach, it sparked various marketing campaigns that brands can do.

On top of that, brands can now host numerous channels thanks to social media that allow people to engage and get involved, which has also led to a fight for consumers’ attention, as it has become hard to make the best campaign.

We researched the best marketing campaigns of 2022, and this blog will go through them and talk about how they did as well as they did.

In January 2022, Twitter created a campaign, ‘If you can dream it, Tweet it.’ They created a thread of old Tweets from celebrities, including Demi Lovato, Megan Thee Stallion, Niall Horan and many more that they of their old Tweets talking about their dreams and where they will be when they are older.

They used these old Tweets to send a message to the public insisting that if you Tweet your dream, it will come true. This marketing campaign gained 803,000 likes, 80,000 retweets and over 10,000 comments which sparked a conversion and people worldwide Tweeting their dreams.

To increase the conversations the campaign brought, they created billboards in places such as Times Square, Hollywood, Toronto, Chicago and many more popular locations of the Tweet the celebrity wrote a long time ago and then a picture of a celebrity performing or holding an award.

This marketing campaign was great for leading more people to sign up for Twitter to ‘manifest’ their dreams. It also caused a huge conversation and a thread of Tweets of the audience manifesting what they want in the future—a simple yet effective campaign.

Spotify does a yearly feature where their audience receives a ‘wrap’ of the year, which includes the songs, artists and podcasts they listened to the most that year. The campaign started in 2016, and after its huge success, Spotify has carried it on every year! In 2022, more than 90 million people chose to engage with it! And the numbers keep on increasing.

This is a popular campaign as people get to share their most listened-to music or podcasts on Instagram, Twitter and Facebook, meaning it sparks a conversation, and once it is a trend, everyone loves to jump on! It is an amazing example of personalised content in action, as it is unique to every different person on the platform!

Gymshark started a challenge in 2022 named #Gymshark66. It was a 66-day challenge to change your life by creating positive habits. The challenge one extremely well as it has 193 million views on TikTok and over 700,000 posts on Instagram getting involved in the challenge!

This challenge did very well as it wasn’t all about fitness. Instead, GymShark involved people by making it for multiple people and communicating about goals. Also, as it was a 66-day challenge, it meant people were posting daily about their challenges showing their audience that they were making a difference every day!

Christmas adverts are incredibly popular as many brands such as Marks & Spencer, Aldi and Coca-Cola get involved in creating. However, the John Lewis Christmas advert is also a favourite as they started the story-telling genre of Christmas adverts. This year’s Christmas advert by John Lewis had a strong message that people could relate to.

The campaign centred around children in care and how an act of kindness can go a long way for vulnerable children. The advert sparks emotion in the viewers and gets shared with others. The video reached over 3 million views in only 2 weeks!

The John Lewis Christmas ads are another good example of making the marketing campaign a tradition yearly as people get excited and want to talk about the newest Christmas advert.

In 2021, Marks and Spencers took Aldi to court due to ‘copying’ Colin the Caterpillar. Since being taken to court, Aldi has created simple and effective Tweets to get people laughing at the rival.

In October, Selena Gomez and Hailey Bieber got a picture together, which became massive as the media created a rivalry between them. When the Tweet went out, Aldi quoted the post tagging Marks and Spencers saying ‘us next’.

Aldi has used their rivalries in many Tweets, and everyone loves it! This Tweet got over 90,000 likes on Twitter, with other big brands commenting on it and getting involved. This is the most popular way of marketing as people love humour and will always remember the Tweet as it made them feel something.

This one became a massive TikTok trend with over 762 million views on TikTok! The trend started as a song, and suddenly, people travelled to the fast food restaurant to get a video of the iconic chippy.

Although this was an unintentional marketing campaign, the chippy used it to its advantage by creating merch and starting the hashtag #BeenToBinleyMegaChippy to attract more visitors. This is another marketing technique that uses humour to attract customers.

The YouTube star Logan Paul created a drink called Prime, which became huge in 2022. It also became bigger when he announced he was partnering with KSI, his former rival. The video of him announcing the drink got 2.3 million views in 21 hours!

This marketing campaign worked very well as people wanted to know and understand what Logan Paul and KSI were doing with each other. ‘Why are they working together?’, ‘I thought they hated each other?’. And it left the viewers with many unanswered questions they needed to know!

The drink was launched in January and is already the sixth-largest sports drink, with more than 110 million drinks sold!

In 2022, Lizzo’s very known song ‘About Damn Time’ was number one trending on TikTok for many of the 2022 months. This was also an unintentional marketing campaign, as a 22-year-old on TikTok created the dance, which went viral!

The song now has over 2 million videos on TikTok of people dancing, and a tutorial by Lizzo dancing has 9.3 million likes! Lizzo also used the iconic dance in her music video for the song, which made the trend go on even longer.

This was a marketing campaign for Heinz and Rihanna’s beauty line, Fenty. The companies joined up to create a fun and never done before marketing campaign. They used small ketchup packages; some would have Fenty lip gloss, while others would have ketchup.

The audience loved this trend as it was something they could get involved with and found it funny that lip gloss and ketchup somehow work great together! The trend did very well, especially on TikTok, with over 61 million views and interactions!

Kylie Jenner is a very popular influencer with a big following on all platforms on social media. Since creating her beauty line, she has used herself as her marketing campaign, which is a very clever way to do so.

A video of her promoting her new lip blushes got over 2 million likes and over 17 million views! She uses her image by modelling for Kylie Cosmetics campaigns, drawing her audience in with Instagram lives, videos and constant content. An easy way to campaign your product when you’re a Kardashian/Jenner!

Whether you’re a small business or a worldwide business, getting your marketing campaign spot on requires creativity and guidance to your strategy. Having a little inspiration also goes a long way as well as understanding what consumers are talking and thinking about right now can be the core of your marketing plan.

If you’re looking to sell your products and services online, marketing is the best way to ensure they get seen by the public! Marketing includes advertising and selling your services to consumers and businesses. Learning how you or your team can get the most out of your digital marketing can help you maximise your time and budget. Contact us today; we’d love to help you on your marketing campaign journey!