Motion graphics is essentially just video animation, but using text or static images as the main component. They usually have a set path to follow, whether that’s flying across the screen, popping up, or simply fading into view. Motion graphics are normally used in promoting new products or services, as they generally look clean and understandable for the viewer. Many brands such as Apple, Microsoft and Google utilise motion graphics, as it actually makes digesting lots of text possible in a quicker amount of time.
Take a look at the Apple iPhone X advert, which is a perfect example of great use of motion graphics.
As you can see, it has quick moving text, which is still easily readable. It manages to hook you in through simple visual effects and vibrant colours. This, combined with the motion graphics, makes for a fantastic and overall engaging video.