Video Animation for Business

Animation For Business Use

Text and images have always been the formats people have used on their websites to promote their online presence and show people what they can do. However, the use of animated videos is especially on the rise.

When you think of video animation, your first thought will likely be a movie such as Toy Story. But in reality, it is so much more than that. For businesses especially, video animation can greatly improve your interaction rates and allow your users to understand everything visually. Visual learners will benefit greatly from this, as it can help them grasp your business.

Video animation as a whole can be a wide range of things, but we’ll focus on three of the main aspects here:

Motion Graphics
Explainer Videos
Character Animation

You can of course read more about what each of these is and does by clicking on the links, but this blog is focused on how these video animation types can impact your business.

Motion Graphics

Motion graphics are just video animation, using text or static images as the main component. They usually have a set path to follow, whether flying across the screen, popping up, or simply fading into view. Motion graphics are normally used in promoting new products or services, as they generally look clean and understandable to the viewer. Many brands such as Apple, Microsoft and Google utilise motion graphics, as it makes digesting lots of text possible in a quicker amount of time.

Look at the Apple iPhone X advert, a perfect example of the great use of motion graphics.

As you can see, it has quick-moving, easily readable text. In addition, it manages to hook you in through simple visual effects and vibrant colours. Combined with the motion graphics, this makes for a fantastic and engaging video.

Explainer Videos

Explainer videos, on the other hand, are fairly different to motion graphics. They are more focused on bringing much information down to a short video. These videos are educational, usually with simple animations or images to keep the audience watching. It can be used to tell a story, give an inspirational quote, or even use it as an interview style. Voiceovers can also be implemented to sync with what is happening on-screen – captions alongside this also create a well-rounded video. With explainer videos, viewer retention is vital, so make sure the watcher doesn’t miss out on any important info.

For your business, you can use explainer videos on a product or service page if there is a large amount of text. If you believe in the product you’re trying to sell, an explainer video can go a long way, especially if featured near the top of pages. Remember, not everything has to be only on your website – experiment with posting snippets of the video across social media platforms and check the analytics!

Here is our explainer video, showing off the services we have to offer: https://vimeo.com/515706146

Character Animation For Video

Finally, character animation is what helps bring your business to life. Having a “mascot” or logo with a recognisable human/animal can benefit people recognising your brand. For example, Android has a robot-like green character, which many phone manufacturers have used before to give their products a friendlier look.

As for human mascots, a widely known example is Pringles. Although their logo has changed over the years, it still has that same recognisable face. Within each new product advertisement, they put out; he is normally seen animated, which helps new viewers remember it better.

Here is an example of their recent advert, which has a short but effective animation at the end to showcase their recognisable brand: https://www.youtube.com/watch?v=7MUSqNXnXNo

At Interact, we focus on a cleaner, more aesthetic style of animation. 2D is our main point of focus – even if you don’t have a character logo, you can still have a mascot! If you’d like to see what else we can offer, please contact us here.