Video content inherently desires to go viral in today’s digital landscape. With the power of social media and online sharing, they have the potential to spread rapidly and reach a massive audience. Engaging and captivating videos can evoke strong emotions, inspire laughter, or provoke thought, compelling viewers to share them with their networks.
According to estimates, 92% of mobile viewers share content with others. This significant chunk outperforms many other kinds of information available today. For example, simply Measured research shows video sharing is 1,200% higher than links and text combined. Furthermore, according to Diode Digital, 60% of viewers will interact with a video post before a text. Because of this, it is a potent tool for any brand looking to reach a wider audience online.