Client: Better Networking Hubs

The Brief

Better Networking Groups is a UK-based organisation focused on fostering business growth through structured networking events. As a new organisation, they required a website built from scratch to support the launch of their networking hubs. The website needed to allow users to join groups, explore member profiles, and view information about the networking groups. Additionally, they requested training to manage the website, including adding blog posts and updating member profiles.

Strategy

The primary objective was to design and develop a user-friendly website that embodied the Better Networking Groups brand. This involved creating a site that incorporated their unique colours, fonts, and overall visual identity, ensuring a cohesive and professional appearance. The website needed to serve as a hub for networking groups, enabling users to join groups, view existing members, and explore detailed information about each network. A significant focus was placed on making the site easy to manage so the client could update it independently, ensuring long-term usability.

Approach

To achieve these goals, we built the website using WordPress CMS to meet the specific requirements of Better Networking Groups. Member profiles were a key feature, designed to allow staff to populate fields in the back end, which then generated well-designed profiles on the front end. Location pages were created for each networking group, providing detailed information about the groups, their locations, and their members.

The integration of TryBooking was another essential component. We set up an event within the TryBooking dashboard and linked it seamlessly to the website using widgets. To enhance the user experience further, custom programming was used to display upcoming events directly on the location pages, providing users with easy access to booking information.

Comprehensive training was provided to the Better Networking Groups team, covering all aspects of managing the site. This included editing pages, adding new blog posts, inputting profile information, and managing new user details. This training ensured that the staff were equipped with the knowledge and confidence to maintain the site and keep it updated over time.

The Result

The result was a modern, user-friendly website that perfectly reflected the Better Networking Groups brand. The clean and intuitive design made it easy for users to navigate, explore groups, view member profiles, and join networking hubs. The integration of TryBooking and location pages created a seamless experience for users looking to engage with events and groups. With the training provided, the Better Networking Groups team can now confidently manage their website, updating content, adding profiles, and ensuring the site remains fresh and relevant.

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