The Brief
The ATACC Group (TAG) offers a suite of regulated qualifications in collaboration with Qualification Network UK (QNUK) who are an Ofqual, CCEA and Qualification Wales recognised Awarding Organisation.
They offer a suite of qualifications that meet HSE First Aid training requirements, meet the needs of employers and are overseen by our TAG Medical Advisory Group.
TAG is known for providing quality first aid, clinical and medical education and training to every level of provider involved in patient care.
TAG needed a high impact web presence to match the feelings of participants of their training programs, as well as offering an easier way to manage the content, assets and navigation around the website.
Strategy
The content that was generated from the ATACC courses previously and the existing marketing content – such as videos – needed to be utilised in a way that could demonstrate the experience visitors would receive when booking onto a course.
Creating a simple sitemap that allowed people to get to all the content across the website within three clicks was essential for easy navigation. Once this was agreed, we needed to work on the design, implementing the high quality content (such as the videos mentioned above) across the website in a way that told the story of The ATACC Group, but also allowed visitors to engage fully with the website and find the content they are looking for.
Approach
Using the WordPress framework, we were able to easily implement the siteplan into actual pages, portfolios, products and categories into an easy to navigate format.
The WordPress themes allow simple functionality changes and modifications to create bespoke designs for each page, creating a website experience that not only looks good, but hepls to convert website visitors into customers and clients.
We implemented 3rd party CRM software into the site as well so that submitted forms could go directly into the software to update newsletters, mailing lists and course booking software, meaning a seamless transition from visiting the website, booking on a course and turning up on the day.
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