New Website Build for
Designer Radiator
Showroom

Designer Radiator Showroom is a company specialising in a wide variety of designer radiators and heating solutions. DRS contacted us with a website that was initially constructed in a manner that made it difficult to edit, preventing them from easily adding content or making necessary changes.

The previous marketing company relied heavily on 100% AI-generated content, which led to a short-term increase in site visits but ultimately harmed the overall health of the site.

This approach attracted the wrong audience, which did not translate into increased sales. Our goal was to refresh the site, making it easy for both us and the client to edit and upload content frequently.

We aimed to create engaging blog content that would attract the right audience and improve the website’s appearance.

To address these issues, we rebuilt the site using the Avada theme builder, which is known for its user-friendly interface. Key changes included:

• Home Page Redesign: We revamped the home page to feature products more prominently and introduced a standout promotional hero banner. This improved the website’s structure and made it easier for customers to navigate.
• Enhanced blog Content: The blog content was almost completely stripped back due to the harmful nature of the content being AI generated content that had little bearing on the actual products or services.  There was a drop in visitors and numbers, but those numbers were bloated with incorrect search terms and of little value. Rebuilding the blog content with relevant content is showing a huge increase in visitors and searches that are all related to the products and services.  Time has been spent on improving the format and layout of new and existing blog content so that the visitor’s experience is much better and will lead to a higher engagement rate, navigation of the website and ultimately more sales. 
• Cost-Effective Solutions: Instead of creating an entirely new website, we optimised the existing one. This approach saved the client both time and money while achieving the desired improvements.

The comprehensive site refresh made it significantly easier for the client to update and manage content. The new design and structure enhanced user experience, while the targeted blog content attracted the right audience. These changes contributed to improved site health and better alignment with the client’s business goals.