The Brief
George Cox is a specialist civil engineering and highways contractor based in Farnworth, Bolton, with over 75 years of experience delivering high-quality infrastructure projects across the North West. Their award-winning team works closely with local authorities and transport bodies on schemes ranging from drainage installations to junction improvements to town centre paving projects.
George Cox approached Interact Digital looking to transfer their existing website from a custom CMS to WordPress. Their aim was to make website management and design changes easier to implement in-house.
Strategy
Our objective was to deliver a WordPress web design using their existing site as a design example, while improving usability and future scalability. It was vital to retain their strong online presence, so SEO website design best practices were a central focus throughout the migration.
Key considerations included:
- Maintaining all existing SEO structures and page links for a seamless transfer.
- Preserving the familiar design that the George Cox team valued.
- Creating flexible templates for different content types, such as blogs, projects, live projects, and community events, to make them easy to manage and update. These templates needed to look similar but be able to work for slightly different objectives.
Services delivered:
Approach
To achieve this, we:
- Rebuilt the site in WordPress, replicating the existing design to ensure consistency.
- Migrated all content while safeguarding rankings through SEO-friendly web development.
- Designed tailored templates for projects, live projects, blog posts, and events, making each section easy to manage in-house despite its unique requirements.
- Focused on a clean website backend so the George Cox team could take full control of updates without technical barriers.
This approach combined website development expertise with a clear focus on website performance, ensuring the new site supported both functionality and visibility.
Results
The new WordPress website provides George Cox with a platform that is far easier to manage and update. By separating live projects from completed schemes, they can now clearly communicate ongoing works to local communities, a key factor for transparency and accessibility.
The seamless migration preserved their search engine visibility, strengthened user experience, and gave the business a future-proof digital presence.
With improved usability and consistent SEO performance, George Cox can continue showcasing their expertise as a trusted civil engineering contractor while keeping stakeholders and the public informed.
Our Customers Love Us
Ready to start your project?
Find us on What Three Words using: watch.hunt.thin
