Hispec, a UK-based company specialising in life safety and housing solutions – ranging from fire detection and air quality systems to lighting products – approached us with a need for a collection of animated videos. These videos were to effectively showcase their products in an engaging, informative, and visually appealing manner.

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Given the importance of delivering detailed product information, our approach was centred on creating videos that were both clear and captivating. Hispec had an initial vision for the style and purpose of the videos, so we aligned our strategy to ensure that the final content met their expectations. Our focus was on developing animations that effectively communicated their product range while maintaining a style reflective of their brand.

We worked closely with the Hispec team to gather and consolidate all critical product information. This collaborative process ensured that every detail was captured accurately. To understand and meet their expectations, we engaged in detailed discussions about the specific animation style they envisioned. These insights helped us shape a design that aligned with their brand identity and resonated with their target audience.

A comprehensive storyboard was created to plan the structure and content of each video. This step allowed us to ensure a cohesive narrative and logical flow for the animations. Once the storyboard was finalised, we brought it to life using After Effects, crafting high-quality animated videos that effectively highlighted Hispec's product offerings. To enhance the overall viewing experience, we carefully selected and incorporated music that complemented the animations while aligning with Hispec's brand tone.

The final deliverables were a collection of professional, engaging, and visually appealing animated videos. These videos were designed for use on Hispec's website and social media platforms, successfully showcasing their product range to their target audience.

The client was highly satisfied with the result. The videos not only fulfilled the brief but also exceeded their expectations, providing them with versatile content to elevate their online presence.