Client: Hummingbird Denbigh

The Brief

Hummingbird Denbigh is a historic listed building in Denbigh, Wales, restored after a four-year renovation to create a unique place to work and stay. The building now offers holiday lets and is home to three local businesses, while also attracting visitors keen to explore its heritage. With phase two including the launch of a café, The Hummingbird is becoming a central hub for community, culture, and commerce in Denbigh.

To support this growth, Hummingbird Denbigh needed a new website to promote its accommodation and workspaces, as well as to highlight its role in the regeneration of the town.

Strategy

The main goals were clear:

  • Build a new, professional website that is easy to manage in-house.
  • Increase visibility in search results for people looking for places to stay and work in Denbigh.
  • Ensure the website reflects the character of the building while being modern, functional, and user-friendly.

Services delivered: Web design, SEO

Approach

The new site was built in WordPress, with a focus on usability and SEO performance.

Key steps included:

  • Installing the Yoast plugin to strengthen SEO and improve search visibility.
  • Creating a clean, modern design that incorporated consistent branding and colours throughout.
  • Adding the facility to translate content into Welsh, ensuring accessibility for local users, and reflecting the cultural heritage of the building.

One challenge we faced was that the existing WordPress theme was obsolete, which meant much of the work was not straightforward to achieve. Our team had to carefully adapt and customise the build to ensure everything worked smoothly while still delivering a modern, reliable site.

By combining strong WordPress web design with effective SEO tools, the site was designed to attract and convert visitors searching for tourism and accommodation in Denbigh.

Results

"Interact were fantastic in helping me develop the website for my business The Hummingbird Denbigh. They came up with an attractive design and were very responsive at making changes made to the design and content."

-Daniel Schraibman, Co-owner of Hummingbird Denbigh

The new WordPress website gave Hummingbird Denbigh an engaging, professional online presence from which to grow. Starting from extremely low traffic, every visitor gained through the new site represents an important step in building awareness, driving bookings, and attracting workspace tenants.

With SEO-friendly structures in place and the ability to manage and update content in-house, Hummingbird Denbigh is now positioned to grow its visibility in search results and reach both tourists and businesses looking for space in Denbigh.

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