Jigsaw Fuel Management

Jigsaw Fuel Management are a well-established, industry-leading fuel management company based in Chorley, who supply fuelling depos across the world with their products that help manage fuel consumption in real-time.

Jigsaw had a website that was not really fit for purpose and not reflective of the size and prestige of the company. Due to the cutting-edge technology, the Jigsaw products featured, the other touch points of the company people interact with should reflect that modernisation, which was not happening with the old website.

Jigsaw Fuel needed a modern brochure website that was easy to update with new products, highlight the benefits of a Jigsaw Fuel management system and list the locations of the agents across the world, whilst allowing the easy navigation and flow from first visit to getting in touch.

This was a website that needed to start again with a different platform. We planned on building this site in the WordPress framework as this CMS makes it simple for website admins to keep on top of updates, changes to content, adding case studies, news stories, new products etc.

We installed the Yoast SEO plugin to the new website as well, which allowed us to add in bespoke SEO areas such as page titles and meta descriptions so that we can help the site feature more prominently in search engines.

The website is now looking the part of a modern, well-functioning business with recent updates to fuel installations across the world being planned. The sectors that the company works on are detailed clearly in the menu structure which meansthere is more scope for sector-specific searches to find the website and potentially introduce more customers to the products.

High-profile customers using the Jigsaw system are also listed on the website to provide trust with potential customers ‘Ifit’s good enough for ASDA, then it’s good enough for me’.

There are easy ways for people to get in touch highlighted throughout the website in the form of phone numbers and contact forms so there are no roadblocks that will prevent anyone who wants to get in touch from doing so.