We have written quite a lot about SEO and have collated all the articels around this here.
Please take a look at the articles we have written and let us know if they were any good to you!
If what you are looking for is not covered in these articles, please get in touch with us and let us know what you need. We are always writing about new subjects and any areas that you want to know about could be an opportunity for us to help!
SEO, which stands for Search Engine Optimisation, refers to the practice of improving online content, so that search engines, (primarily Google) can easily find it, index it and use it to display for relevant searches.
Google my business is a great way of displaying your business information right on Google. 60% of local searches on mobiles are for opening hours and directions. With the ability to use a mobile as a sat nav straight from a Google search, your details should be correct!
Due to the different technologies that are now employed such as RankBrain, Latent Semantic Indexing and voice search, SEO is changing to more solution led content rather than keyword led.
GDPR stands for the General Data Protection Regulation and is a new EU regulation designed to increase data protection for EU citizens. Its purpose is to make companies protect the personal data of their customers with hefty fines of up to 20 million (or 4% of annual turnover, whichever is greater) for companies that don’t comply with the laws.
When it comes to websites and effectively marketing your website, it is important to keep up with the latest trends and changes in the industry so that your website doesn’t get left behind in the search results.
Almost since its inception, Google has been the leader of search engines across most of the western world, with a market share of 85%. For mobile search, Google holds a 95% market share.
“SEO” is an ever-evolving way of trying to improve your online marketing statistics – more visitors to your website, higher conversion rate meaning ultimately more profit!
As well as the on-page SEO factors that Google and other search engines will use as ranking factors are off-page technical SEO aspects. These include code validation (check your website) and what we are talking about today – site speed.
Companies across the world realise the importance of getting their website found on search engines. With over 80% of users finding their desired website through a search engine.
In the world of SEO, there are two approaches to take: White hat and Black hat. These are essentially rule-abiding (white hat) and rule-breaking (black hat) ways to get a website ranked highly in a search engine.
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