Here are a selection of articles we have written to help with Google Adwords & PPC campaigns in general.
We hope that you will find the information that you are looking for, but if not, then please get in touch with us and let our friendly team help you out. With over 20 years of pay-per-click experience, there aren’t likely to be many issues we haven’t encountered before.
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Choosing the best Adwords campaign type for your Google advertising can be confusing, especially if you’re new to Google Ads. In this blog post, we’ll help you make the right choice and guide you on what each marketing strategy is used for.
When you are new to Adwords and trying to learn all you can, you may be hampered by the amount of new terminology that seems to exist. What we have done underneath is go through some of the common terms and abbreviations and try to explain what they all mean, so when you encounter these you will have a handy guide to help you understand.
Companies across the world realise the importance of getting their website found on search engines. With over 80% of users finding their desired website through a search engine.
When people talk about keywords in relation to Google Ads, it is almost always about 'positive' keywords and match types. A little discussed topic is negative keywords!
Remarketing is basically showing your website advert to people who have already shown an interest in your services. This keeps them aware that your business is still around and could be offering additional services or offers.
As all online marketing professionals will tell you, running an Adwords or SEO campaign is a never-ending process. You’re constantly looking for new ways to promote a business and specifically identify new keyword phrases with which to attract fresh visitors.
Google Adwords is a proven way of obtaining targeted leads. However, things can go horribly wrong when the account is badly managed. Leading to visitors not getting what they expect and unnecessary spend for the advertiser.
When beginning to design a tracking system for your ROI you should be taking into account a number of aspects. Specifically, the level of accuracy you will require, the volume of traffic you are expecting to be receiving and finally the overall budget for your project.
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