What Is White Hat SEO?
In the world of SEO, there are two approaches to take: White hat and Black hat. These are essentially rule-abiding (white hat) and rule-breaking (black hat) ways to get a website ranked highly in a search engine.
The Importance Of Negative Keywords
When people talk about keywords in relation to Google Ads, it is almost always about 'positive' keywords and match types. A little discussed topic is negative keywords!
Using Twitter For Business Marketing
Social campaigns for business are a fantastic way to get your message in front of a large audience, letting people know you exist and are providing a great service that none of your competitors can match!
Google Remarketing
Remarketing is basically showing your website advert to people who have already shown an interest in your services. This keeps them aware that your business is still around and could be offering additional services or offers.
Is My Website Being Found On Google
When a site is built, there is often a lot of anticipation and worry when the website isn’t instantly appearing in search results on search engines such as Google.
Do I Need A CMS Website?
There are many things to consider when you are thinking of having a website designed or redesigned. Underneath we will try to address some of the main issues related to static HTML and content management systems (CMS).
Coordinating Across Online Channels
Traditionally different marketing channels have been handled by separate, often specialist, agencies. This can lead to a disjointed public image projected to your customers, who may be jumping from Google to Twitter, to Facebook and then back to Google.
Finding New Keywords From Google Analytics
As all online marketing professionals will tell you, running an Adwords or SEO campaign is a never-ending process. You’re constantly looking for new ways to promote a business and specifically identify new keyword phrases with which to attract fresh visitors.
The 10 Best Ways To Reduce Adwords Spend
Google Adwords is a proven way of obtaining targeted leads. However, things can go horribly wrong when the account is badly managed. Leading to visitors not getting what they expect and unnecessary spend for the advertiser.
What Is A Call To Action?
Every successful web page requires a clear call to action (CTA). Unfortunately, website owners often fail to fully understand what a CTA is and how to measure its success (or failure). Put briefly, a call to action is an on-page element with which you want a site visitor to engage.
